Month on month town centre footfall in Cheshire towns

The performance and purpose of high streets and town centres, is now more than ever under the spotlight. The Council is committed to supporting the vitality and viability of town centres and high streets within its boundaries. To enable informed decision making, the Council has commissioned the collection of data on footfall and movement in 11 town centres. The data allows better understanding of how individual town centres are changing in turn enabling better decisions to be made on policies and initiatives impacting on town centres.

The data collected is entirely anonymised using real-time, geo-located datasets, to build a digital representation of human movement and behavioural patterns over time, without the need for physical infrastructure.

Footfall 8 October 2021

Data Source: Visitor Insights Ltd

Town centre footfall for August 2021

August footfall
Town CentreAugust 2021 VisitsAugust 2020 – August 2021 (Year on Year comparison)August 2019 – August 2021 (Pre-pandemic – present comparison) August 2021 – August 2021 (Month on Month comparison)
Alsager 330,540  +3% +8% -1%
Congleton 855,291 +18% +1% -5%
Crewe 983,108 +16% -13% -3%
Handforth 362,882 +28% +27% +3%
Knutsford 792,021 +9% -5% -6%
Macclesfield 1,429,170 +17% -8% -1%
Middlewich 323,273 +13% +43% -6%
Nantwich 465,840 +5% -3% -11%
Poynton 430,176 +10% +8% -9%
Sandbach 602,497 +15% +4% -7%
Wilmslow 861,905 +6% -19% -5%

Town centre footfall for July 2021

July footfall
Town CentreJuly 2021 VisitsJuly 2020 – July 2021 (Year on Year comparison)July 2019 – July 2021 (Pre-pandemic – present comparison) June 2021 – July 2021 (Month on Month comparison)
Alsager 335,030 +13% -9% +11%
Congleton 896,856 +32% +13% +9%
Crewe 1,014,535 +22% +12% +13%
Handforth 350,710 +15% +64% +17%
Knutsford 845,303 +37% +1% +10%
Macclesfield 1,449,455 +38% 0% +18%
Middlewich 342,905 +32% +34% +7%
Nantwich 523,528 +39% -5% +21%
Poynton 472,938 +25% +13% +20%
Sandbach 647,705 +31% +8% +11%
Wilmslow 905,962 +22% -20% +15%

Town centre footfall for June 2021

June footfall
Town CentreJune 2021 visitsJune 2020 – June 2021 (Year on Year comparison)June 2019 – June 2021 (Pre-pandemic – present comparison)May 2021 – June 2021 (Month on Month comparison)
Alsager 302,980 +29% -15% -17%
Congleton 820,279 +42% +4% -12%
Crewe 895,389 +25% -11% -1%
Handforth 298,590 +25% +37% -16%
Knutsford 768,623 +48% -2% -9%
Macclesfield 1,231,022 +49 -9% -7%
Middlewich 320,941 +65% -1% -15%
Nantwich 432,513 +59% -13% -6%
Poynton 394,116 +40% -2% -19%
Sandbach 586,075 +32% -5% -15%
Wilmslow 789,672 +35% -34% -18%

Town centre footfall for May 2021

May 2021 footfall
Town CentreMay 2021 VisitsMay 2020 – May 2021 (Year on Year comparison)May 2019 – May 2021 (Pre-pandemic – present comparison)April 2021 - May 2021 (Month on Month Comparison)
Alsager 365,028 +93% +2% +1%
Congleton 933,337 +93% +18% +1%
Crewe 906,91 +62% -19% +8%
Handforth 355,758 +68% +58% -8%
Knutsford 844,150 +118% -1% +4%
Macclesfield 1,328,065 +114% -10% 0%
Middlewich 376, 149 +158% +17% +3%
Nantwich 459,487 +121% -10% 0%
Poynton 485,185 +110% +20% 0%
Sandbach 691,437 +93% +20% +5%
Wilmslow 958,521 +93% +20% +2%

Town centre footfall for April 2021

Town Centre Footfall April 2021
Town centreApril 2021 VisitsApril 2020 – April 2021 (Year on Year comparison)April 2019 – April 2021 (Pre-pandemic – present comparison)March 2021 – April 2021 (Month on Month comparison)
Alsager 362,803 +145% +4% +14%
Congleton 923,216 +202% +21% +12%
Crewe 837,332 +90% -20% +15%
Handforth 386,357 +209% +49% +14%
Knutsford 811,467 +213% +5% +13%
Macclesfield 1,324,043 +184% -7% +17%
Middlewich 363,951 +228% +31% +17%
Nantwich 460,885 +205% +66% +17%
Poynton 486,223 +193% +27% +19%
Sandbach 656,076 +151% +14% +14%
Wilmslow 941,300 +214% -7% +13%

Page last reviewed: 16 December 2021