Financial abuse and scams
A mass marketing scam is a misleading or deceptive business practice where the person receives an unsolicited or uninvited contact (e.g. by letter, email, phone or advertisement) and false promises are made to con the victim out of money. A doorstep scam is whereby victims are cold called at their homes and persuaded to part with money as a result of rogue trading activity.
Victims of scams, whether that is mass marketing scam or doorstep scam, are victims of financial abuse. The Care Act 2014 puts all local authorities under a duty to take steps to prevent individuals being subject to financial abuse. It also requires them to take suitable steps to prevent or delay adults needing care and support; preventing people becoming victims is a key element of maintaining health and wellbeing in later life.