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Drive business growth with roundabout sponsorship in Cheshire East

A cost-effective way to build local brand awareness

Roundabout sponsorship offers one of the most visible and consistent forms of outdoor advertising available in the region.

From the bustling hubs of Crewe and Macclesfield to the market towns of Wilmslow and Knutsford, our highway network connects your business to thousands of potential customers every single day.

Your sign here
A car passes a roundabout

Enhance your brand reputation

Sponsoring a roundabout in Cheshire East does more than just display your logo—it demonstrates your commitment to the local area.

This opportunity places your brand at key gateways and junctions across the borough. It creates a visible partnership that shows customers you are an established part of the local business community, while the revenue generated helps support the wider work of Cheshire East Council.

Reasons to sponsor a roundabout

  •  Unrivalled visibility: Your message is seen 24/7 by drivers, commuters, pedestrians, and passengers
  •  Hyper-local targeting: Target specific towns or routes to capture the customers closest to you
  •  Exclusive presence: Stand out from the clutter. You will be the exclusive sponsor of your chosen roundabout panels, giving you 100% share of voice in that location
  •  Cost-effective: With packages starting from competitive rates, the "cost per view" is significantly lower than print, radio, or digital display advertising

What we offer

We want you to focus on running your business, so we make the sponsorship process simple and hassle-free.

  •  Complete management: We handle the design, manufacture, and installation of your signs
  •  Planning permission: As the Highways Authority, we manage all planning compliance
  •  Maintenance: We maintain the landscaping (grass cutting, weeding, planting) to ensure your brand is always framed perfectly
  •  High-quality signage: We use durable, reflective materials to ensure your brand is visible day and night

Roundabouts currently available to sponsor

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Start the conversation today

Contact our commercial team to request a media pack or discuss available locations that suit your budget.

Email: envcommercial@cheshireeast.gov.uk

Page last reviewed: 18 December 2025