High St Christmas 570x310

Say ‘hi’ to your high street campaign videos go live

7 December 2021

With the festive season getting into full swing, Cheshire East Council is continuing the winter phase of its “Say ‘hi’ to the High Street” campaign with a series of promotional videos.

Supported by town and parish councils, this phase of the campaign has already included advertisements printed in local media and now the council will be sharing videos promoting Cheshire East’s 11 towns, as the build-up to Christmas gathers pace. 

Activities are continuing to be held safely across the borough with many towns having already held their lights switch-on events. There are still plenty of arts and crafts events, advent window trails, pantomimes, artisan markets, live music performances and trees of light being illuminated for loved ones passed to come.

Councillor NiCllr Nick Mannionck Mannion, chair of Cheshire East Council’s economy and growth committee, said: “The recent discovery of the new coronavirus variant, Omicron has created a new challenge for all of us, as restrictions have changed again. Masks are once more required to be worn when shopping and using all types of public transport, but I know that Cheshire East residents will still be determined to support local businesses safely. 

“This latest phase of the Say ‘hi’ to the High Street campaign is already proving to be a big hit, with the advertisements we have placed creating lots of extra interest for the events taking place across the borough. However, we know we need to get the message out there now to an online audience to support local and shop safely as well. These videos are a great way of doing just that.

“We can all have a happier and healthier Christmas if we shop responsibly – avoiding city crowds by using our local towns – and continue to wear face coverings, which is now a legal requirement in shops and on public transport. We should also get our Covid boosters and flu vaccinations when they are offered to us. 

“Shopping local allows the consumer to have more choice and provides a real boost for our local economy. And after what has been a difficult year, it’s also a great way to support our borough’s communities. I’d encourage you to say ‘hi’ to your high street over the festive season.”

Funded by the European Regional Development Fund, the campaign is encouraging residents to support local businesses while shopping safely this winter.

For more information about the campaign, please visit: https://www.cheshireeast.gov.uk/council_and_democracy/council_information/coronavirus/say-hi.aspx