Visitor economy

The Visitor Economy in Cheshire East is worth £963 million per annum and the region welcomes over 16 million visitors each year, supporting nearly 12,000 jobs.

Cheshire East Council are aiming to develop a visitor economy with a value of £1 billion by 2020 with the current value to Cheshire East growing by 4.6% in 2018 to £963 million. This was fuelled by a record 16.07 million visitors which is up 3.6% since 2009; boosted by the likes of world class events, attractions and walking and cycling trails

Total employment supported by Cheshire East’s visitor economy has also showed an increase; up 1.9% in 2018 to 11,780  FTE

Crucially for the borough, the number of staying visitors has increased by 0.7% to 1.55 million with an economic impact of £251 million.

The visitor economy team

Cheshire East Council has a dedicated Visitor Economy team, a small team who are responsible for the promotion of Cheshire East as a vibrant, exciting visitor destination. The team support the development of tourism infrastructure across the region to increase visitor figures and enhance the visitor experience.

On a practical level, the team work closely with visitor attractions, events, town councils and retailers to promote their visitor offer. The team work closely with Marketing Cheshire, the regional tourist board to manage PR campaigns to promote the area on a local and national scale, and deliver projects to improve the visitor experience in Cheshire East.

The team are responsible for the management of Macclesfield and Congleton Visitor Information Centres, and the provision of visitor information across the borough.

If you’re a new or existing tourism business in Cheshire East, get in touch with the visitor economy team to find out about how we can help you promote your business.

Filming in Cheshire East

Creative England are your first point of contact for all filming related enquiries in Cheshire East. Please visit the filming in Cheshire East page for further information.

Visitor economy strategy

If you’d like to find out more about the visitor economy in Cheshire East, you can download the Cheshire East Visitor Economy Strategic Framework (PDF, 2.8MB). This document sets the strategic direction for Cheshire East and is aimed at anyone who has a responsibility or an interest in the region’s visitor economy.

The visitor economy strategy is not fully accessible by screen reading applications. If you require the document in an alternative format please email the webteam.

Contact us

Visitor Economy Development Manager

01625 378060

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