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Strategy Aims and Objectives

Central to our vision of cycling in Cheshire is the aim of:

"promoting and developing cycling in Cheshire as a safer, convenient, low cost and environmentally friendly mode of transport, for commuter, shopping, social, leisure and other short trips, increasing opportunity for more people to choose to cycle thus helping to also increase the overall proportion of journeys made by cycle"

The key objectives to flow from our aim are:

1. Increase safety for cyclists on the county's highways and its off-road recreational routes

This does not mean restricting access for cyclists for reasons of safety. What it does mean is making cycling safer, placing an emphasis on how cycle access can be made safer, rather than why people ought not to cycle for reasons of personal safety. This will help to overcome concerns about personal security and injury, the main reasons why people don't cycle.

2. Meet the demand for cycling within the County

Nationally, there is little support for meeting the demand for car travel through the supply of more road space. Growth in motor traffic and congestion has made more road development an undesirable solution, being too expensive and having too high an environmental cost. Conversely, there is spare capacity to cater for cycling, opportunities exist for more cycle lanes and routes, which are relatively cheap to develop, compared to road building. There is therefore justification to try and meet the demand for cycling, through the provision of more cycle routes within the county, through slowing motor traffic, perhaps relocating more road space through traffic management schemes to create better access for cycles. Where new road schemes are planned, cycling needs to be given equal status to motorised traffic, ensuring equal provision is made for cycle access.

3. To help meet the Council's Sustainable Transport objectives, increase the proportion of short journeys by cycle, making cycling more pleasant for commuters and for leisure, linking residential areas with retail, business and recreational areas including the creation of "Green Corridors"

Cycling is an ideal alternative mode of transport to the car for short journeys, and when combined with public transport increasing the scope for intermodality, cycling also offers an alternative for longer trips. Using the cycle instead of the private car has a number of benefits, ranging from health to environmental advantages. Reducing the use of the car, whilst maintaining good access for Cheshire's residents and its non car users is an important objective for this strategy, for which the cycle is an ideal alternative.

Cycling for leisure away from urban road traffic is equally as important an issue to address. Making leisure cycle routes accessible and pleasant will help to increase cycling as a leisure pursuit, whilst also helping to increase opportunities for more people in Cheshire to gain access to leisure and recreation. Increased tourism generated through cycling also has the advantage of not increasing car traffic on Cheshire's roads. 

4. Change attitudes to cycling as a healthy and environmentally friendly form of transport and recreational activity

Cycling has a poor image, it is considered by many to be a second class mode of transport, dangerous in the urban environment, unsuited to the British climate and too slow.  Cheshire East Council is just one of many organisations which need to accept cycling as a serious alternative mode of transport to the car. Educating people to the advantages of cycling, promoting a better image for the cycle and making the public, employers, community groups and individuals aware of the benefits that cycling can bring to Cheshire must go hand in hand with other cycling measures like the provision of better cycling facilities.

5.  Influence development; making locations accessible by cycles through the planning process, and ensuring good engineering design where cycle provision is made

There is already some encouraging guidance on how Local Authorities might influence development through their development plans (PPG13). Through the Structure Plan and District Local Plans, cycle access can be an important consideration when locating new development.   

Widening the choice of access to facilities, services and goods to accommodate the cyclist, increases equality of access and reduces the number of people who become excluded by not owning a car.

6. Create partnerships and resourcing mechanisms

Although Cheshire East Council is one of the organisations best able to co-ordinate cycling within East Cheshire, it cannot act alone. Partnerships need to be developed with neighbouring authorities and the private and voluntary sectors to help co-ordinate and finance the development of cycling within the county.

If these objectives are met, then a strong cycling culture will have been allowed to further develop in Cheshire. Our long term hope is that people will be able to identify East Cheshire as having an ideal cycling landscape with excellent cycling facilities.

Where We Are Now

The present Cheshire Cycle Network is shown below. Please click the image for a larger version.

Map of present Cheshire Cycle Network

Where We Would Like to be

The proposed Cheshire Cycle Network. Please click the image for a larger version.

 

Cheshire East Council  Telephone: 0300 123 55 00
Westfields, Middlewich Road, Sandbach, CW11 1HZ
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