Free bus/train pass
Could you purchase some tickets to give to staff, so they can try out the bus or the train for free for a week? Many people’s perceptions of public transport are outdated, and they may not realise how modern services are. Letting them try them on a trial basis may help to change their views and be more open to travelling by bus or train.
If you can make a good business case to your local operator, they may be able to offer discounted tickets for your staff, especially if a large number are willing to travel by bus.
Season tickets may be a better deal in the long run, but in many cases, the one-off price of such a ticket may put some staff off. Could you buy the tickets and allow your staff to buy them over a period of time, interest free?
Shuttle bus service
If there are no good transport links from your nearest town or train station, you could investigate the cost of your own shuttle bus. This could give more staff the opportunity to travel by train, and you could run a service to the local town at lunchtimes, so that people do not need to travel to work by car, in order to make a trip to town. Alternatively, you may have a cluster of staff living in the same area, who may benefit from a shuttle bus.
Liaison with bus/rail companies for improved services
If transport links to your site are poor, it may be worth speaking to local operators to see if they can provide a service to your business. If you can give them an idea of how many of your staff would use such a service, they might be more willing to change routes, add to them, or even provide a new bus
Real time information in reception area
A real time link board, or even a computer in the reception area which displays bus and train times and potential delays, may be helpful for staff who wish to use these services.
Personal Travel Planning
In a lot of cases, people are not aware of what bus services are available to them. Could you offer a personalised travel planning service, giving employees the chance to get one-to-one advice on what public transport options exist. Alternatively, you could promote online travel planning tools, or publicise Traveline (www.traveline.org.uk, 0871 200 22 33 for Cheshire East), for specific local and national journey information.