Drink Less Enjoy More campaign

Cheshire East Council is supporting the introduction of an initiative to reduce drunkenness across the borough.

‘Drink Less, Enjoy More’ (DLEM) is primarily aimed at people aged 18-30 and warns that they risk having their night out cut short as bar staff may refuse to serve them.

DLEM has been running in Liverpool since 2015, but now it is being rolled out by public health teams across Merseyside and Cheshire.

The aim is to encourage young people to cut back on how much they drink at home before going out – so-called ‘pre-loading’ – as well as how much they consume when visiting bars, pubs and clubs.

Drunkenness can have immediate health consequences, such as alcohol poisoning, and can contribute to sexual violence, accidents and violent crimes. It places a large burden on health services, police and other public services.

The initiative aims to raise awareness of the 2003 Licensing Act, which made it illegal:

  • To buy alcohol for someone who is clearly drunk; or
  • For bar staff to serve someone who is clearly drunk

Both offences are punishable with a fine of up to £1,000 and premises found to be serving people who are clearly drunk are also at risk of being stripped of their licence. However, local research shows only half of people are aware of the law.

A text message conversation between two friends about leaving the bar early