Challenge 25

Cheshire East Council supports “Challenge 25”. The “Challenge 25” initiative encourages retailers and licencees to seek proof of age from anybody who appears to be under the age of 25.

The scheme was introduced because it was recognised that it can be very difficult to assess the age of a young person and to identify accurately whether someone is 17, 18, 19 or 20 but is usually easier to determine whether someone is 25. If a retailer suspects a young person is under 25 years old, then identification should be requested. If the person does not have the relevant identification e.g. passport, photo driving card, PASS-approved card they will not be served alcohol.

Challenge 25 will protect young people by ensuring that only those over 18 can buy alcohol. It is also used to educate businesses and help create a level playing field for all businesses that sell alcohol.

If you are a business in Cheshire and would like more information or advice on selling age restricted products then please email our Business Support Team - or phone them on 01270 685900 The line is staffed Monday to Friday 9.00am to 5.00pm and at other times you can leave a message.

For more information see the Licensing Act 2003 pages.