Town Centre Strategy Development
Macclesfield town centre revitalisation
Macclesfield has a strong foundation and many strengths - the hugely popular monthly Treacle Market, the biennial Barnaby Festival, independent shops, heritage assets, dynamic businesses and an affluent catchment population.
Despite these advantages there are some aspects of the town which cause concern. The town centre in particular, like numerous others the length and breath of the country, has struggled to maintain vitality and viability as consumers increasingly engage digitally and spend less in traditional brick and mortar high street stores.
Whilst Macclesfield town centre has not fared as badly as many, the Council recognises the mismatch between the current town centre offer and the aspirations of local people. We share local residents aspirations to see the town centre reinvigorated.
Unfortunately there is no simple toolkit for town centre revitalisation. The Council and a number of other key organisations are pressing ahead with projects which together should make a substantial difference. We are also exploring what more can be done.
There are literally hundreds of things we could consider but the Council does not control the town centre, does not own perceived problem sites, does not set business rates and cannot make people spend their disposable income in their home town, rather than on line or out of town.
With limited and finite resources it is vital we focus our efforts on those projects and initiatives which will have the greatest positive impacts. It is vital to work with others who can also influence the future of the town centre.
No one organisation can deliver a thriving town centre alone. Whilst the Council is and will continue to do whatever it can to enhance the town’s fortunes, the future success of the town centre is dependent on many. Local residents choices as to where they will shop and spend their leisure time can have a significant impact.
Research shows that organisations wishing to revitalise town centres are more likely to be effective if they work with others to a shared vision, an agreed strategy, and an action plan with defined responsibilities for delivery.
The Council are therefore currently developing a strategy document to help guide town centre revitalisation efforts.
A draft strategy document has been produced and public consultation on that draft has now concluded. Comments are currently being considered and the anticipated timeline for adoption of the final strategy document is:
Institute of Place Management
In May 2017 the Macclesfield Regeneration Team hosted a Town Centre Vitality Workshop at which Professor Cathy Parker, Professor of Marketing and Retail Enterprise at Manchester Metropolitan University, and Simon Quin, Director of the Institute of Place Management, met a variety of Town Centre Stakeholders.
The session provided attendants with an overview of the findings of research into the factors affecting the vitality of town centres.
The purpose of the workshop was in part to ensure that our Regeneration Team had a robust evidence base to inform the regeneration strategy for Macclesfield town centre.
The Regeneration Team would like to thank all those stakeholders who gave their valuable time to attend.
You can access the slides from the Town Centre Vitality Workshop (PDF, 5MB) here.